How to use simple questionnaires and UX metrics to continuously improve content and forms, and raise the profile of UX with decision-makers. — Background UX and analytics One of the UK Government Digital Service’s catchphrases is ‘show the thing’. The ‘thing’ being the research, prototype, content, or service they are working on. The ‘show’ is the presenting or demonstrating the actual thing. The point of doing this is to build a shared understanding with team members and…

How to spot and counter the most common excuses for publishing PDFs on the web. — But first, a little history… PDF gained popularity during the digital printing boom of the late 1990s and early 2000s. It made it easy to export and compress a high-quality QuarkXpress or InDesign file into a print-on-demand ready file that avoided the need for traditional offset printing. This boom coincided with the dotcom bubble. Y2K…

If you’re looking to become a web/digital content practitioner, or just brush up on your content knowledge and skills, I hope you find this list of podcasts, blogs, and books useful. — The idea for this list came to me at the Melbourne ‘We Are Content Strategy’ Meetup, where I meet lots of people just starting out as or wanting to become a content practitioner. As an aside, if you are new to digital content, I’ve found Meetups to be a great…